Principle of Design

There are 5 principle of design :

1. Emphasis

2. Rhythm

3. Balance

4. Proportion

5. Balance

What is Emphasis?

Emphasis is catching the attention of viewer to the most important part of a display. The viewer must be the focal point in a majority of display.

What is Rhythm?

Rhythm is the elements are located so that the eye travels smoothly from one part to another, then flow, movement, or rhythm have been achieved. Rhythm can be achieved through various such as: Repetition, Continuous Line, Progression of size and Radiation. 

                                                                 Repetition

                                                        Continuous Line

Progression of Size

Radiation

What is Balance?

Balance is a sense of equilibrium that provides a feeling of stability. 

Balance is a state of equilibrium means the equality in weight, force and quantity.

There are 2 types of balance: Symmetrical and Asymmetrical

Symmetrical Balance

Asymmetrical Balance

What is Proportion?

Proportion of Pyramid

Proportion of Step

Proportion of Zigzag 

Proportion of Repetition

What is Harmony? 

Harmony is agreement in feeling and consistency in mood.

There are 3 forms of harmony: Functional, Structural and Decorative.

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Presented by: Teresa Ong

21.02.2013