Balance

Balance In Visual Merchandising & Display

What is balance? 

Balance is the distribution of elements across a design. 

Symmetrical Balance
 

Asymmetrical Balance

What is Repetition? 

In design, reiteration of color, line, shape,

or form; results in dominance

of an idea or motif.

Repetition in Shape

Repetition in Size

Repetition in Texture

What is contrast?

The perceived difference among adjacent

forms,lines or colors in a 

composition;placement of these 

elements so as to intensify

their different properties.

Contrast in Color

Contrast in Size

Contrast in Texture

Prepared by,

Teresa Ong

21th January 2013